Blogging for Business, or Pleasure?
March 25, 2006
If blogging for business, then you should read Aaron Larson's terrific post, which concludes:
In my humble opinion, a law firm will typically benefit from a weblog, but the weblog should be integrated into the firm's site. The firm should build a collection of articles on the firm website, and use the weblog to feature its new article content. By featuring an article on the weblog (e.g., by announcing its publication with a short excerpt and a link), the odds go up that external links (those on other sites) will be directed at the article as opposed to the weblog entry, which in turn should help that article in future search engine results.
I especially like this conclusion, since I recently told a friend that if he is going to blog to bring attention to his practice, his url should be www.myfriendsname.com/blog. Lots of curious folks will cut off the "blog" to see the lawyer behind it. (By the way, this goes against conventional wisdom, which teaches that the URL should be something catchy like CriminalLawBlog.com.)