I've never agonized so much over a blog review of a book. Honest Signals: How They Shape Our World had a weird effect on me. I read the book several months ago, and am only now blogging it. What gives?
First, it made me very angry. These guys are at MIT, and they didn't know that if you want to know if a person is open to persuasion, or if they like you, you look at body language and other physical signs of arousal like dilated pupils, flared nostrils, flushing skin?
As a taxpayer, it infuriates me that I subsidize worthless disciplines like Women's Studies, African American Studies, and Political Science. But MIT?! These people are really so huge morons?
They think that it's a revolutionary discovery observing sympathetic arousal is how one discovers honest signals? But that's the point of the book.
We all send off signals. If I wear a nice watch with an Armani suit, it's to signal my social class. If I drive a Prius, it's to signal that I'm a socially-conscious person. If I say, "I like you," I am signaling that I like you.
Some signals are false. I could be broke but wear Armani. Maybe I put it on a credit card. Maybe I stole it. I could hate your guts but tell you that I love you. I'd be sending dishonest signals.
Honest signals are signals most people can't fake. Thus, how can one distinguish an honest from a dishonest signal?
Some are things people are oblivious of. Body language comes to mind. Most people can't fake their own body language, since it's a subconscious thing. Here's an example: A person not interested in me might make eye contact and square his shoulders on me. Yet he doesn't realize I'm not looking at his shoulders. I am looking at his hips and feet. People are good at faking body language from the shoulder up. They are not good at faking things below the belt!
Still, masters of body language can give dishonest signals. If you know body language, you can make a bore think you are interested in him. Just watch a beautiful woman at dinner with a old, rich man.
Some signals cannot be faked. The gold digger can't make her pupils dilate when she sees the old bastard. While I can take
a deep breath through my nose, but I can't get the red outline of
flared nostrils. I can't make my skin tingle. These things are honest signals, and they can be observed and measured.
The authors have created some gadget that measures these honest signals. I guess if you're a social retard, you need one of these gadgets. Or you could just tell a guy, "Go eff your mother," see how he reacts. Then leave a big tip next time you dine out; see how that person reacts. Do this stuff over and over again, and you get a sense for what honest signals look like.
One interesting part of the book discussed dishonest signals that are really honest signals. Imagine a poker player with a hot hand. He wants to send a dishonest signal about his hand: He wants you to think he has a bad hand. So he makes a smaller bet than usual. That overcompensation was an honest signal - even though it was the opposite of his intention. Professional poker players don't make those mistakes.
Anyhow, that's sort of the point of the book. Though I don't think they did a good job of explaining things. Instead, they kept talking about their gadget.
I'm still glad I read the book. It reminded me to be more mindful of honest signals. I've also thought of some useful tests to apply when looking for honest signals.